Gillette Gets Heat for Toxic Masculinity Ad
National News
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Procter & Gamble’s Gillette brand is taking heat for apparently embracing the #MeToo movement in a new campaign that claims to target bullying and “toxic masculinity.”
In the ad, the brand quickly questions it’s own slogan, “Gillette, the best a man can get,” by showing images of poor behavior and then saying, “Is this the best a man can get? Is it?”
The ad has quickly come under fire online.
One Twitter user wrote the ad puts “all men in a bad light.”
Others note that the new Gillette ad was meant to inspire positive behavior but spends too much time exposing the behavior that men have been criticized for.
In spite of the negative reaction, P&G said it has no plans to pull the spot.
Corrie O'Connor
